Specialty Magnetic Primer

Rust-Oleum® Magnetic Primer is a paint that can transform ordinary surfaces into ones that attract magnets! This paint comes in dark grey and has a matte finish, and can be used alone or covered with latex paint or Rust-Oleum Chalkboard Paint for a double-duty surface. It is suitable for interior use on wood, metal, masonry, drywall, and plaster. To ensure optimal results, always adhere to the instructions provided.

For best results

  • Thoroughly stir the paint before application, as the metal pigments tend to sink.
  • Constantly stir while painting so the pigments don’t start sinking. Take at least 10 minutes stirring and mix until it is smooth.
  • Utilize 3 coats of the primer to take full advantage of its magnetic properties. Allow 30 mins in between each coat.
  • Apply a maximum of 2 coats of latex or chalkboard paint atop the primer.
  • Use a dense foam roller, making up-and-down strokes that slightly overlap. Doing so will generate an even and polished surface.


  • Dark grey in colour with a matte finish
  • Oil-based formula
  • Use the magnetic paint under chalkboard or latex paint
  • For indoor use only
  • Use on wood, metal, masonry, drywall, or plaster
  • Dries to the touch in 30 minutes, dries to handle in 1 hour
  • Recoat with itself after 30 minutes, and apply any latex topcoat after 4 hours
  • Rare earth magnets provide the strongest grip, but all magnets work
  • Covers up to 1.1 sq. m. with 3 coats
  • Specialty Magnetic Primer TDS

Available size

  • 887ml

*Dry and recoat times are based on 21°C and 50% relative humidity